XSJewelers has been family owned and operated for over 35 years in the Greater Los Angeles area. However, it hasn't always been known as XSJewelers, or even Paseo Jewelers. In its humble beginnings, XSJewelers was originally founded in 1982 by Krikor Takvorian, an Armenian immigrant and exceptional jeweler, under the name Unique Creations. Unique Creations focused on just that, custom and fashion forward creations and merchandise. Unique Creations operated in a local swap meet, and provided to be a diamond in the rough for those lucky enough to find it. Then in 1996, Krikor opened Jewelry Express in a local shopping mall, adding popular brands to its portfolio. Jewelry Express does not operate today, but it had an important role in laying the ground work that is to be Paseo Jewelers and XSJewelers. The first Paseo Jewelers opened in Pasadena, CA in 2005.

Paseo Jewelers

Whether or not you're experienced with jewelry and watches, Paseo Jewelers has something for you. And if we don't, we can make it. Even though Paseo Jewelers is filled with designer brands such as Gucci and Versace, it really excels at what its owner does best, which is make custom and unique creations for its clients. Whatever they may be, Paseo Jewelers is exceptional at serving your jewelry and timepiece needs and wants!


XSJewelers is an extension of the Paseo Jewelers corporation, and currently only serves as the online branch of the business. XSJewelers aims to be the leading and largest online, authorized dealer of the world's leading jewelry and watch brands. XSJewelers provides a platform for people around the world to shop online with confidence knowing that their item is coming straight from their favorite designer or brand's warehouse.